Pureology: Eliminate Dandruff While Maintaining Hair Colour

Introduction

Barbara Lhotan

Barbara LhotanAll Rights Reserved

June 2008 (New York, NY) - There is a growing demand for anti-dandruff products which also protect color-treated hair. Most dandruff treatments, while extremely effective in fighting the symptoms of dandruff, have proven to be harsh on color-treated hair and actually strip hair colour.

From the experts in colour care, PureOlogy brings you the NEW ZeroSulfate® DandruffScalpCure™ Shampoo and Dandruff ScalpCure HairCondition, a unique blend of dandruff-fighting ingredients and calming, hydrating formulas to keep hair colour radiant and healthy.

"Women no longer have to compromise great hair colour in order to address the problems associated with dandruff," notes Dalia Levi, Director, Global Marketing for PureOlogy.

A gentle, effective approach to dandruff for colour-treated hair, PureOlogy DandruffScalpCure is an anti-dandruff shampoo and conditioner combination with a dose of up to 2% Pyrithione Zinc which helps to fight the scalp scaling, itching and flaking associated with dandruff as well as prevent the recurrence of dandruff-related symptoms with regular use.

"Using an intense 2% dose of Pyrithione Zinc is something that sets these products apart from others in the industry,"adds Levi.

DandruffScalpCure™ contains a certified organic botanical blend of mushrooms, green tea and burdock root to calm and soothe the scalp while protecting, strengthening and hydrating hair. In addition, it not only treats, and prevents the symptoms of dandruff, but it also features the latest ingredient technologies to enhance colour radiance and shine, while providing colour protection, including:

AntiFadeComplex®: Potent antioxidants and UVA/UVB sunscreens extend the life and vibrancy of colour while maximizing colour retention. An exclusive blend of potent antioxidants and a UVA/UVB full spectrum sunscreen including Heliogenol.

Exclusive ZeroSulfate formulas with sulfate-free, salt-free (sodium chloride) surfactants that gently cleanse while maximizing colour retention. Premium, luxury formula with colour-preserving agents derived from coconut, corn and sugar. Rich lather, quick rinse. Extra gentle cleansers which do not strip colour.

Certified Organic Botanicals: Certified Organic Botanicals of 3 types of anti-oxidant rich Mushrooms (Mannentake, Shiitake, Muco Miehei) penetrate the hair shaft with high quality proteins and soothing anti-inflammatory properties to help restore hair to pristine condition.

Signature Aroma Therapy Essence: AromaTherapy blend of Rose, Plumeria, Sandalwood, Amber and Vanilla soothe the senses and promotes positive sense of well-being.

Additional Benefits: Professional gentle formula treats dandruff while keeping color radiant. Protects, strengthens and moisturizes hair. Good for all hair types.

Like all PureOlogy products, DandruffScalpCure™ is 100% Vegan and is never tested on animals.

How To Use

For best results, use at least twice a week or as directed by a doctor. Shake well. Apply evenly to the scalp and leave on scalp for 1-3 minutes. Rinse off. Repeat if necessary. Follow with DandruffScalpCure HairCondition. Use regularly to help prevent the recurrence of dandruff-related symptoms.

Summary

ABOUT PUREOLOGY SERIOUS COLOUR CARE® - All PureOlogy formulas offer an industry first: Longer Lasting Hair Colour - Guaranteed! For more information, call PureOlogy at 800.331.1502 or visit www.pureology.com.

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- Revised Date: 01/24/11

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