Maybelline Introduces New Instant Age Rewind Double Face Perfector

Maybelline Introduces New Instant Age Rewind Double Face Perfector

Rewind time on the double for complete radiant perfection…

NEW YORK, NY, JUNE 2007— Conceal and reveal? No problem! Introducing Maybelline New York’s NEW Instant Age Rewind Double Face Perfector, a true innovation. This unique, first to market product combines both concealing and brightening benefits in one dual-ended magic wand.

Maybelline New York Instant Age Rewind Double Face Perfector features inventive technology that instantly targets visible signs of aging. The camouflage concealer features a precision sponge applicator and high pigment formula enriched with skin nurturing ingredients including glycerin for complete, hydrating coverage and a smooth, non-cakey texture. This concealer visibly reduces the appearance of fine lines and wrinkles while hiding imperfections including age spots, discolorations and blemishes.

Once you’ve concealed, it’s time to reveal beautiful, luminous skin with a touch of radiance. Instant Age Rewind Double Face Perfector’s highlighter contains a water-based formula with light-reflecting pearls that instantly illuminate, restoring skin’s youthful radiance by brightening dark under-eye circles and refreshing the entire eye area. Featuring a smooth-tip contour brush, this highlighter can also be used to emphasize specific areas such the brow bone, the inner corner of the eye and the cheekbones.

“Achieving perfect looking skin is the first step to any gorgeous makeup look and the easiest way to achieve a flawless complexion is by hiding imperfections and adding radiance,” explains Troy Surratt, Global Consulting Makeup Artist for Maybelline New York.

“Instant Age Rewind Double Face Perfector is an ideal tool as it lets you accomplish these key steps with just one amazing product. Whether your concealing tiny imperfections or highlighting your most beautiful features this secret weapon is perfect for creating an luminous glow.”

Maybelline New York Instant Age Rewind Double Face Perfector is available in four shades that correspond perfectly to all Maybelline New York foundation shades.

Foundation Shades

Light - Porcelain Ivory, Classic Ivory, Natural Ivory

Light/Medium - Nude, Creamy Natural, Sandy Beige

Medium - Pure Beige, Medium Beige, Honey Beige

Dark - Tan ,Caramel, Cocoa

Maybelline New York Instant Age Rewind Face Perfector will be available at mass retailers nationwide beginning in July 2007 for a suggested retail price of $8.99.

About Maybelline New York

Maybelline New York is available in over 90 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style.