New Paul Mitchell The Relaxer

A New Twist On Texture - Introducing NEW Paul Mitchell The Relaxer^TM Available in Three Strength Formulas

(BEVERLY HILLS, Calif. - March 15, 2009) - Transform extra curly to wavy hair into silky smoothness with The Relaxer from Paul Mitchell. Available in three strengths-all featuring the latest conditioning technology-there's an ideal formula for every hair type.

"In today's global world, texture is big business. Paul Mitchell offers not only the most state -ofthe-art product in three strengths, but also the best education," says Paul Mitchell Artistic Director Stephanie Kocielski. "With The Relaxer, you can become a texture expert and dramatically increase your service revenues."

(Image of Paul Mitchell - A New Twist On Texture - Paul Mitchell - All Rights Reserved).

Key Benefits:

Advanced Sodium Hydroxide System - Innovative formula reduces damage, allows for quicker penetration, and greatly reduces reversion.

Smooth, Creamy Conditioning Base - Rich cream base is easy to apply and rinse with beautiful conditioned results and a clean, fresh fragrance.

Mild, Regular and Super Formulas - Three strengths to address all hair types and textures and achieve just the right amount of curl reduction.

Stylists can now take their know-how to the next level with A New Twist on Texture DVD, offering the scoop on client consultations, chemical applications, processing and finishing -all from top Paul Mitchell texture specialists Artistic Director Stephanie Kocielski, Senior Associate LaDonna

Dryer and Master Associate Kevin Michaels.

Stylists interested in Paul Mitchell The Relaxer and A New Twist on Texture DVD should contact their authorized John Paul Mitchell Systems Distributor or Salon Consultant.