Free Full Body Skin Cancer Screenings Near Dallas, Texas - June 19 & 20th, 2009

MEDIA ALERT * MEDIA ALERT * MEDIA ALERT

Free samples of AVEENO® Sunscreen Plus Free Full Body Skin Cancer Screenings Tour

Stops near Dallas, Texas in Midlothian, Texas

How Five Minutes Can Save Your Life

This is a very important announcement that everyone should read to save their lives and the lives of loved ones.

According to the EPA (www.epa.gov/sunwise/uvindex.html), the UV Index in the Dallas area is at number 11+, which means it has reached an EXTREME classification.

With UV levels that high and with the news that that the rate of new melanoma cases in young women has jumped 50 percent since 1980, its more important than ever that the people in the Dallas area take precautions to protect themselves from the harmful UV rays, including the use of sun protection on a daily basis, and visiting their dermatologists annually to get a skin cancer screening.

It is crucial for everyone, no matter their skin color, to practice sun safety.

WHAT:

The Skin Cancer Foundation's Road to Healthy Skin Tour presented by AVEENO® and Rite Aid will be stopping in the near vicinity of Dallas (Midlothian) in the Tour's 38-foot customized RV to offer free full body skin cancer screenings to the public. Local board-certified dermatologists are donating their time to offer the free screenings.

AVEENO® will be distributing free samples of its NEW POSITIVELY AGELESS^TM Sunblock Lotion SPF 70 for Face as well as its line of CONTINUOUS PROTECTION^TM suncare products, featuring the patented breakthrough sun protection technology, ACTIVE PHOTOBARRIER COMPLEX^TM.

It is specifically created to deliver optimal, broad and photostable UVA/UVB protection with proper use.

WHEN:

Friday, June 19th, 2009

And

Saturday, June 20th

10:00 AM - 2:00 PM

WHERE:

Summer Balloon Classic 

Midway Regional Airport

131 Airport Road

Midlothian, TX 76065

WHO:

Dr. Bill V. Way (Dermatology Institute)

WHY:

Skin cancer is the most common form of cancer in the United States, with more than 1 million cases diagnosed annually across the country.

Skin cancer is also the most preventable and curable form of cancer if it is detected early.

This tour will visit more than 80 cities at 100 different locations across the country to educate people about the importance of an annual skin check with their doctor, and get the message out that it is crucial for everyone, no matter their skin color, to practice sun safety.

More than 10,000 people are expected to be screened during the entire tour.

During last year's tour, the Skin Cancer Foundation found over 3,200 suspected skin cancers and over 39 suspected cases of melanoma.

Contact For More Information:

Liz Stanley

Email:  [email protected]

W: 212.317.1462 x 127

More Information

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