Cosmoprof 2009 Promises Bright Lights Of Vegas + Beauty Biz Solutions

Cosmoprof North America (CPNA) 2009 is kicking off this weekend (July 18 - July 21) in Las Vegas, Nevada at the Mandalay Bay Convention Center.

(Welcome To Las Vegas - Image from BobT54 - All Rights Reserved)

The goal of the spectacular convention, in its seventh year is to offer the professional beauty industry (salon owners and manufacturers) business growth solutions and resources to help with the current difficult economic trends.

CPNA is expected to attract executives and buyers from some of the largest and most prestigeous beauty and hair distributors in the world.

Discover Beauty Area

For the third year in a row CPNA is offering Discover Beauty, an area of the convention center show floor dedicated to new Cosmoprof exhibitors.   The Discover Beauty area is expected to feature 18 brands from all over the world including Israel, Switzerland, Australia and France.

For the first time a special award - The Discover Beauty Award - will be presented to the most innovative brand overall in concept, packaging and marketability.

Judging for The Discover Beauty Award will be conducted by beauty bloggers and retailers.  The winner of The Discover Beauty Award will be announced Sunday, July 20 at The Discover Beauty Party at Mix at TheHotel at Mandaly Bay.

The winner will be awarded a certificate and specially designed Discover Beauty Award logo, which can be used on

Google - New Media Beauty Store Business Conference

Search engine giant Google will be releasing a study at the New Media Beauty Store Business Conference on Monday, July 20,  on how women shop online and how it ultimately impacts the beauty industry.

Real time blogging and Tweeting on Twitter will be performed as well as updates to other social network portals.

More Information

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