Italian Trade Commission (ICE) Participates In Cosmoprof North America - 2009

Cosmoprof North America announces the continued participation of the Italian Trade Commission (ICE) in this year's show.

Listed below are some of the selected brands which will be exhibiting at the Italian Pavilion, these companies are diverse from color, skincare to hair - they offer a unique perspective to the market with Italian style.

The Italian Institute for Foreign Trade (I.C.E., Istituto nazionale per il Commercio Estero) is the Italian government agency entrusted with the promotion of trade, business opportunities and industrial cooperation between Italian and foreign companies.

This organization supports the internationalization of Italian firms and their consolidation in foreign markets. For more information on ICE, please visit www.ice.it or www.italtrade.com.

The Italian Pavilion will feature 18 official ICE delegates including:

ELCHIM was founded in 1945 by an innovative and brilliant entrepreneurial idea. Matching innovation and technology, ELCHIM has been developing products that are 100% Italian-made with advanced technology, exclusive design, and top-quality craftsmanship serving the best professional hairstylists all over the world.

EUDERMIC SRL was founded in 1994 and specializes in natural and spa cosmetics. Impact Zero, their latest launch is an ecoformula line for an eco-sustainable life. Providing ecological formulations for the family, their specialty is certified natural and organic products.

Putting simplicity first, Impact Zero aims at safeguarding nature and sustaining the environment (using 100% biodegradable bottles and recyclable / recycled packaging).

FARMAKA SRL developed a line of original and patented dermatology and trichology products which have been successfully marketed in several countries. All the products have been clinically tested for both safety and efficacy, and they are manufactured in accordance with directive 76/768/EEC, thus fully adhering to all cosmetic licensing policies.

FARMAVITA SRL is an Italian company located in Locate Varesino near Milan. Operating in the cosmetic hair industry for 30 years, FARMAVITA creates high quality professional hair products. This has led the company to become one of the leaders in the production of hair-coloring creams in Italy. FARMAVITA manufactures from its own plant which is equipped with the most modern bleeding and filling machines, and it develops products by formulating them in its own R&D laboratory.

GAMMA PIU was founded in 1978, and specializes in manufacturing several professional tools for hair styling: hair dryers, hair straighteners, curling irons, diffusers, and accessories.

The company has been successful as a result of their dynamic spirit, flexibility, and attention to the market´s needs.

GIMAP SRL specializes in high quality manicure and pedicure products which are manufactured with precision care by specialized artisans to guarantee comfort and professional results. Made in Italy, this company is regarded as the leader in professional tools.

GREEN LIGHT GROUP has over fifty years of experience in the hair industry creating tools and products that are unique, useful and ahead of the trends.

KIEPE & CO. is an Italian manufacturer of professional shears, razors, scissors, and manicure/pedicure instruments for hairstylists and aestheticians. This Northern Italian company is recognized for their artisan dimension and crafted by the steady tradition of workmanship.

LANDOLL MILANO are manufacturers of selective, professional products for middle to high-level salons. Founded in 1966 in Milan, LANDOLL MILANO is successfully exported in more than 25 countries and has been selected exclusively by several distributors in the United States.

LUMSON USA is the leading Italian company in the cosmetic packaging industry. Since 1975, LUMSON has been creating containers, caps, covers, cosmetic pumps, dispensing systems, accessories, and several types of decorations (screen printing, hot stamping, metallization and lacquering).

MASCARA PLUS ITALIA SRL offers its expertise with the development of mascara, in addition to color cosmetics. Always on the cutting edge of fashion, this company develops new formulas, packaging and innovative brush solutions. MASCARA PLUS ITALIA SRL has a R&D laboratory that has the best equipment, enabling the company to achieve the highest quality in all new formulas.

NAPURA is a company experienced in the manufacturing and distribution of professional treatments for hairstylists and beauty salons. NAPURA has always used only raw materials of natural origin offering a complete range of natural products. These products treat of specific problems of the hair, scalp, and skin, such as deep dandruff, and hair loss on damaged lengths. The core business for this company is intensive treatments based on essential oils for scalp and hair.

OFI / BOTTEGA DI LUNGAVITA O.F.I. (Officina Farmaceutica Italiana) S.p.a. specializes in the research, formulation, and production of high quality preparations on all levels. O.F.I. offers the complete package: from the formulation of a product to all production phases, and eventually filling and packaging the product.

POOL SERVICE is a company that handles production and distribution of products such as hair color, shampoos, conditioners, treatments, and other styling products. This long established Italian company solely works in the professional hair and beauty salon market.

SHOT HAIR SPECIALIST is a company with long experience in manufacturing hair and beauty products. The main objectives for SHOT HAIR SPECIALIST are quality, exclusive technical and fashion services, innovation, and dermatologically tested products.

TECMES is a world-class leader in specialized machines which assemble small and medium size components within the cosmetic industry. These include linear and rotary type machines with production rates in the range between 6,000 to 36,000 pieces an hour. As a leader, these machines offer great reliability, low energy consumption, and high efficiency.

THE FIRST SPA specializes in the distribution of alcohol-based fragrances, cosmetics, personal care, and beauty products. THE FIRST SPA strives to ‘reach beauty' - a continuous evolution towards a generalized state of well-being.

toB. ORGANIC is part of CIAO ORGANICS SRL and is a new line of body care products made with organic grain extracts, soy, barley, rice, and wheat germ all which are known for their high nutritive and regenerating properties. toB. ORGANIC products are free of any sulfate and surfactants, silicone, parabens, PEG, and PPG.

The Italian Pavilion Location

The 228 square meter Italian pavilion will be located within the Cosmetic & Personal Care and Professional Hair, Nails & Tools area of the show floor and will contain several innovations in botanical products, ecological/sustainable lines, and products featuring indigenous ingredients.

Cosmoprof North America provides an economical and exciting way to consult with hundreds of beauty industry leaders and provides maximum exposure for new brands from across the global marketplace.

"The measure of the success of Italian exporters in the beauty sector can be seen in industry reports that show how they maintained a solid share of the market. According to the U.S. Department of Commerce, between January 2009 and March 2009 the sales of beauty products from Italy has reached over $80 million allowing Italy to rank among the top six countries that export to the US.

A common element among the Italian companies operating in the beauty industry is their quest for quality and innovation. Italian manufacturers strive to achieve excellence, and the results are evident in their final product. High production standards and superb materials permeate the Italian life style and characterize the beauty sector in all of its facets."

Aniello Musella, Director of ICE New York and Coordinator ICE USA

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