SOTHYS: Improve Your Winter Skin

As the winter months are upon us, harsh winds and dry air damage your once vibrate and radiant complexion. Everyone strives for healthy and hydrated skin all year round, and Sothys* has the solution.

(Image courtesy of Sothys - All Rights Reserved)

Sothys offer the ultimate solution for dried-out skin: Hydroptimale; a third-generation hydration system created to reinforce the skin's water reservoir.

Hydroptimale THI3 Light & Comfort Hydrating Creams: Patented Sothys complex Optimizer SC regulates water flow through the skin the Molecular Patch acts as a pseudo-skin. Made of osmolytes encapsulated in algae and vegetable polymers, it assures ultimate and long lasting protection and hydration, at least 8 hours.

Filagrinol® complex containing extracts from pollen, wheat germ oil, soybean and olive hydrates, softens and improves the overall function of the skin. Sothys' Hydroptimale Creams produce instant hydration improvement in the skin by up to 82% after three hours. After continuous use for one month, hydration can be improved by 66%. (Price: $55, 1.7 oz)

Recommended Usage: Apply morning and night to first reduce external signs of dehydration and increase skin suppleness.

Hydroptimale THI3 Hydrating Mask: Hydrating Mask offers an instant solution to any type of dehydrated skin, plumping the skin with moisture for a healthy lift and glow by re-balancing the water exchanges within the skin and lessening the tightening sensation associated with dry or dehydrated skin. Beetroot extract balances water movements in and out of the cells to improve their metabolism while plant-based complex Filagrinol retains and optimum moisture in the top layer of the skin with extracts of pollen, soybean oil, olive oil, and wheat germ oil. (Price: $33, 1.7 oz)

Recommended Usage: Apply after sun exposure, post-laser or microdermabrasion, before or after glycolic or chemical peels, post party or during vacations.

According to Caroline Rushworth, Director of Education for Sothys, "dehydration is one of most prevalent conditions affecting all skin types. It is the first sign and cause of premature aging, therefore, good hydration is imperative for the health and good condition of the skin. Hydroptimale THI3 is a revolutionary multi dimensional hydration program containing patented active ingredients to reestablish optimum moisture levels in all layers of the skin. Once hydration is restored the skin will appear more youthful, the metabolic functions are improved, the skin is radiant and balance achieved."

About Sothys

In 1946, Sothys was a beauty institute in Paris, where a list of exclusive customers enjoyed fine French products created by Dr. Hotz, a medical biologist. Sothys was acquired by the Mas family in 1966 and chairman Bernard Mas decided to add to the beautiful Sothys range and increase its availability. By 1970 Sothys had entered the United States market under the direction of esthetician Christian Garces. Sothys became an instant hit for estheticians looking for a professional, results- oriented product line. Over two decades later, it continues to be the forerunner in an extremely demanding industry. Much of Sothys' success is due to its focus on education.

Not content to simply sell its products, Sothys offers continuous, complementary education to estheticians and therapists who want to learn not just about the products, but about the industry in general. At the Sothys Institute in Miami, and at regional Sothys offices across the Nation, classes are offered, with topics ranging from hands-on body workshops to cosmetic chemistry. For more information, please visit www.sothys-usa.com.

*Please note that HairBoutique.com has not received any gifts or products from Sothys in exchange for this release.  This information has been provided to HairBoutique.com courtesy of Sothys.

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