Helen Of Troy Acquires Pert Plus And Sure

Pert Volumizing 2-1 Shampoo - Amazon.com

Helen of Troy Limited (Nasdaq: HELE), designer, developer and worldwide marketer of brand-name personal care and household consumer products, recently announced the March 31, 2010 closing of its previously reported agreement to acquire the Pert Plus® hair care and Sure® anti-perspirant and deodorant brands from Innovative Brands.

Pert Plus® enjoys a long history as a leading brand in the $2 billion U.S. shampoo category through its pioneering development of the 2-in-1 shampoo and conditioner combination technology.

Sure® is one of the leading brands in the $1.7 billion U.S. anti-perspiration and deodorant category, well known for its product efficacy and value to both women and men.

Gerald J. Rubin Of Helen Of Troy

Gerald J. Rubin, Chairman, Chief Executive Officer and President, commenting on the acquisition said, "We expect to quickly integrate Pert Plus and Sure into our Idelle Labs division, which markets and manages our hair and skin care brands. We also expect that sales of the Pert Plus and Sure brands will be approximately $65 million on an annual basis, and that the acquisitions will be accretive upon their integration."

Pert Plus 2 in 1 Shampoo and Conditioner - Amazon.com

Rubin also said "our Idelle Labs division sells branded consumer  products including Infusium 23®, Ogilvie®, Brut®, Vitalis®, Final Net®, Vitapointe®, Condition 3-in 1®, Sea Breeze® and Ammens® through professional, mass merchant, drug store and grocery distribution channels."

In addition "The Pert Plus and Sure brands will further enhance our role as a comprehensive provider of solutions for our hair care and personal grooming consumers and styling professionals."

More About Helen Of Troy Limited

Helen of Troy Limited is a leading designer, producer and global marketer of brand-name personal care and household consumer products. The Company's personal care products include hair dryers, curling irons, hair setters, women's shavers, brushes, combs, hair accessories, home hair clippers, mirrors, foot baths, body massagers, paraffin baths, liquid hair styling products, body powder and skin care products.

The Company's household products include kitchen tools, cutlery, bar and wine accessories, household cleaning tools, tea kettles, trash cans, storage and organization products, gardening tools, kitchen mitts and trivets, barbeque tools, and rechargeable lighting products.

Sure - Regular Scent - Anti-Perspirant & Deodorant - Amazon.com

The Company's products are sold  to consumers by mass merchandisers, drug chains, warehouse clubs and grocery stores under licensed trademarks including Vidal Sassoon®, licensed from The Procter & Gamble Company, Revlon®, licensed from Revlon Consumer Products Corporation, Dr. Scholl's®, licensed from Schering-Plough HealthCare Products, Inc., Sunbeam®, Health at Home® and Health o meter® licensed from Sunbeam Products, Inc., Sea Breeze®, licensed from Shiseido Company Ltd., Vitapointe®, licensed from Sara Lee Household and Body Care UK Limited, Toni & Guy® outside of the Americas, licensed from Mascolo Limited, Bed Head® and  TIGI® in the Americas licensed from MBL/TIGI Products, LP, and Toni&Guy® in the Americas licensed from MBL/TONI&GUY Products, LP. Helen of Troy's owned brands include OXO®, Good Grips®, Candela®, Infusium 23®, Brut®, Vitalis®, Final Net®, Ammens®, Condition® 3-in-1, SkinMilk®, Dazey®, Caruso®, Karina®, DCNL®, Nandi®,  Isobel® and Ogilvie®.

The Company markets hair and beauty care products under the Helen of Troy®, Hot Tools®, Hot Spa®, Salon Edition®, Gallery Series®, Wigo®, Fusion Tools®, Belson®, Belson Pro®, Gold 'N Hot®, Curlmaster®, Profiles®, Comare®, Mega Hot®, and Shear Technology® owned brands to the professional beauty salon industry.