Victoria Secret's Love Rocks Fragrance Wins 2010 FiFi

VICTORIA SECRET LOVE ROCKS FRAGRANCE WINS 2010 FiFi

New York, June 11, 2010/PR Newswire/‐‐Victoria's Secret Beauty has another winner.

Love Rocks, the newest fragrance in Victoria's Secret's Sexy Little Things collection, picked up a prestigious FiFi Award - considered the fragrance industry's top honor. Love Rocks won in the Women's Private Label Direct Sell category, proving that this pretty‐punk favorite really does rock.

Last year, the collection's NOIR Eau de Parfum won a FiFi Fragrance of the Year award in the same category. "It's an honor to win again," says Shashi Batra, President of Victoria's Secret Beauty.

"Love Rocks is a huge hit with our customers, and with every vote for this award they showed how much they truly love this fragrance."

Launched in January 2010, Love Rocks is equal parts hopeless romantic and untamed rebel, the fragrance is a blend of vivid plum, hypnotic violet and sensual vanilla.

Actress and real‐life rocker Taylor Momsen, who helped launch the fragrance, embodies its tough‐luxe attitude. With its red and black edgy packaging, Love Rocks is the first fragrance to inspire an outfit worn in the Victoria's Secret

Fashion Show.

"It's a fruity, floral scent that's powerful and daring, yet intoxicatingly feminine," says Mark Knitowski, Vice President of Product Innovation and Victoria's Secret inhouse fragrance expert.

"Love Rocks perfectly captures that sexy tension and drama."

The 38th Annual Fragrance Foundation awards ceremony was held June 10 at the Downtown Armory.

Victoria's Secret Sexy Little Things Love Rocks is available at Victoria's Secret Stores nationwide and online at victoriassecret.com.

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