Celebrity Hair Colorist Rita Hazan Launches Revolutionary New Hair Product

CELEBRITY HAIR COLORIST RITA HAZAN LAUNCHES REVOLUTIONARY NEW HAIR PRODUCT

Rita Hazan Root Concealer is Available Exclusively at Sephora Stores Nationwide March 28th, 2011

NEW YORK, NY MARCH 2011— As one of the most trusted, respected and sought-after colorists in the industry, Rita Hazan has developed a revolutionary new hair product for women and men—Root Concealer, a temporary color touch up spray that is guaranteed to make life a little easier for those who color their hair. As Hazan’s first hair product, Root Concealer was created to eliminate root issues completely.

Hazan designed the Root Concealer in four comprehensive colors: Dark Brown/Black, Light Brown, Blonde and Red, to complement virtually every hair color. Root Concealer is currently available online at Sephora.com and will be available for purchase exclusively in Sephora stores nationwide March 28th.

Ever the perfectionist, Hazan took over four years to painstakingly refine the Root Concealer formula—testing, re-testing, and then testing again under countless conditions and variations. After listening to a slew of clients, stylists, press and beauty experts’ pleas for a better way to make their color-treated hair last longer, Hazan felt there was definite room for improvement in the market of temporary color touch ups. With this in mind, Hazan embarked on the journey to develop her first product, taking a fresh approach to producing a groundbreaking yet convenient, quick, and easy to use, Root Concealer.

“Creating Root Concealer was never about putting out a product line,” said Hazan. “There was a purpose. It was about listening to my clients and understanding their needs as their colorist, and as a consumer. I’m so proud of my new Root Concealer—I think it’s going to help so many people feel more confident on those days between salon visits.”

Distinguishing the Rita Hazan Root Concealer from similar products on the market is the aerosol spray fitted with a pinpoint nozzle that is designed to apply the Root Concealer onto the hair roots along the main part and at the hairline. A temporary solution to covering gray or any root growth, Root Concealer is fast drying and stays in place until you shampoo it out. The formula was tested to withstand rain, perspiration, and swimming, and does not come off on clothing, bedding or other fabrics.

With a natural talent for color selection and an understanding of hair, Hazan has earned the trust of noted clients such as Jennifer Lopez, Jessica Simpson, Michelle Williams, and Renee Zellweger who seek her services.

About Rita Hazan

Celebrity colorist Rita Hazan has established herself as one of the most sought-after colorists in the world by setting beauty trends and creating signature looks for her clients. With a distinct eye for color and an innate understanding of what looks best on her clients, Hazan has maintained a loyal clientele who give her complete creative freedom with their hair.

Her approach to coloring is to always be honest with her clients, helping them understand what works for their hair, and giving them looks that best suit them as individuals. Several of Hazan’s most noted clients are Jennifer Lopez, Jessica Simpson, Michelle Williams, and Renee Zellweger. Hazan’s signature downtown style and sensibility resides uptown at her eponymous salon, located at one of Manhattan’s prime locations, 720 Fifth Avenue.

Rita Hazan Salon provides a unique experience where the intimate setting, caliber of talent, welcoming atmosphere and impeccable service ensures customers will leave looking and feeling their absolute best. To learn more about Rita Hazan and her salon, please visit http://www.ritahazansalon.com

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