A chemically based permanent waving product that has a pH from 7.5 to 9.5. Stronger than acid perms, alkaline perms are designed to produce tight, firm, springy curls rather than the looser curls produced by acid perms.
Daily Hair Tip
Embeth Davidtz was discovered by Steven Spielberg while decked out in a huge bouffant hairdo for a TV film. Davidtz comments "I'm grateful he got past that hair"