Glycerin is naturally formed during the cold-process soap-making method. Glycerin is a natural humectant (softener and moisturizer) which helps draw and retain moisture into the skin and scalp. It is believed to penetrate hair and skin, softening and swelling it, making it water retentive.
Daily Hair Tip
Color enhancing shampoos should only be used a few times a week to keep your shades bright but avoid over-drying.