Started in 1907 by French Chemist Eugene Schueller and based upon Schueller's discovery of p-phenyldiamine that allowed consumers to safely dye their hair color. The Harmless Hair Dye Company ultimately became L'Oreal.
Daily Hair Tip
To create retro-look hair waves liberally apply a good setting gel, then use massive clips to hold hair in desired shape. Use gentle hairdryer heat, release clips and enjoy lots of new waves.