Started in 1907 by French Chemist Eugene Schueller and based upon Schueller's discovery of p-phenyldiamine that allowed consumers to safely dye their hair color. The Harmless Hair Dye Company ultimately became L'Oreal.
Daily Hair Tip
Professional hairstylists often use a "rat" to create a full French twist or updo. A rat is a special form used to wrap hair around.