Started in 1907 by French Chemist Eugene Schueller and based upon Schueller's discovery of p-phenyldiamine that allowed consumers to safely dye their hair color. The Harmless Hair Dye Company ultimately became L'Oreal.
Daily Hair Tip
In a Clairol Professional survey 33% of the respondents reported that they preferred to have their hair colored in a salon rather than risk doing damage at home. 50% of the participants said they liked their colorists best because of friendliness while only 38% valued good advice about haircolor or the fact that the colorist kept up on the latest trends.