Infallible Never Fail Lipcolour From L'Oreal Paris

Infallible Never Fail Lipcolour From L'Oreal Paris

A Longwear Lipcolour That Delivers Where Others May Have Failed

In a quest to develop a longwear lipcolour that is new and different, L’Oréal Paris’ Infallible Never Fail Lipcolour practically reinvents the idea of lipstick, offering new technology that lives up to all the promises – comfort, true colour and transfer-proof wear.

With its breakthrough formula, patented applicator, and revolutionary, break-the-mold packaging – the first 2-in-1 of its kind, with a built-in mirror – Infallible Never Fail Lipcolour delivers where its predecessors may have failed. In the history of lipstick, Infallible is the future.

Formula

Infallible Never Fail Lipcolour’s transfer-proof formula is an advancement in lipcolour that features two application steps that make the formula exceptionally longwearing, yet extremely comfortable.

With rich, luminous colour, Infallible Never Fail Lipcolour uses the best of L’Oréal research to deliver on its no-fail promise.

Step 1: Basecoat

Step one sets the lips for amazing comfort and colour. The Infallible Never Fail Lipcolour liquid Basecoat features patented, lip-gripping polymers with superior elasticity that enable a flexible film to form on top of lips. This flexibility is what makes the lipcolour exceptionally comfortable. The addition of Vitamin E also helps to condition lips and prevent caking and flaking of the colour. This technology, plus volatile solvents, is also what makes Infallible Lip transfer-proof for hour after hour of even, beautiful wear.

Many transfer-proof basecoats typically feature slippery oils which can mute colour, giving it a dulled look on lips, but Infallible Never Fail Lipcolour delivers rich colour pigments that go on bright and luminous and stay true. Infallible Lip’s basecoat was also specially formulated to be fragrance-free. With this, the unpleasant scent often associated with transfer-proof lipstick is no more.

Step 2: Topcoat

Infallible Never Fail Lipcolour’s balm Topcoat provides high-shine to the Basecoat and added comfort. Featuring ultra-glossy, silicone polymers and high-shine emollients to give the lipcolour magnified luminosity, it keeps colour looking fresh throughout the day.

In addition, Vitamin E and Marine Collagen, help provide moisture and suppleness to the lips. The end result is an ultra-bright lipcolour that feels light and conditioning. Scented with a hint of soft vanilla, Infallible Lip pleases all your senses as it stays put all day, even through eating and drinking!

Applicator

With such great colour, L’Oréal Paris wanted to make sure it could be applied to the lips easily and precisely. To achieve this, a new doe-foot applicator was created. This patented, precision applicator is elongated and flexible to ensure comfortable and precise application of the liquid Basecoat.

Packaging

Infallible Never Fail Lipcolour redefines what to expect from your lipstick packaging. It holds two formulas together – the liquid Basecoat and the balm Topcoat – in a single compact that’s a modern work of art. Though small enough to fit in the tiniest of evening bags, Infallible Lip’s packaging doesn’t compromise on convenience for size.

It features a built-in mirror, which makes it possible to apply the lipcolour even on-the-go, a real benefit for transfer-proof lipstick that requires careful application. The result is a packaging breakthrough that’s as modern and high-tech as the lives we lead.

Created for L’Oréal Paris by designer John Lonczak, Infallible Never Fail Lipcolour’s unique packaging meets the criteria of today’s woman – first function, then aesthetics. “I set out to create a product that a woman would intuitively recognize and know how to use, but I also wanted it to express newness and elevate the lipstick container to an object of glamour akin to a purse perfume or compact,” said Mr. Lonczak.

“Much concern was given to the portability and typical use scenarios of the product – how it would be handled, opened and applied.

For example, a built-in mirror was a must, so I designed the case to be a sufficiently shiny metallic. At the same time, the design still secures the lipstick formulas in a concise, jewel-like form that’s strong, beautiful and elegant. It also satisfies the “fiddle” factor – Infallible Lip is right at home in the palm of your hand.”

Shades

With the perfect formula, applicator and packaging, L’Oréal Paris made sure it had beautiful, vibrant, luminous shades to make the collection truly Infallible. Each of the collection’s 24 shades, conveniently organized by a new colour finder system, has a unique sheen and luster.

Benefits

• A transfer-proof lipcolour that provides uncompromised comfort and beautiful, luminous colour hour after hour

• 2-step transfer-proof lipcolour with a liquid basecoat and balm topcoat in one convenient compact

• Includes Vitamin E in the basecoat and Marine Collagen in the topcoat for enhanced moisture and comfort

• Made with an unscented basecoat and a subtle, soft vanilla scented topcoat

• Breakthrough, prestige packaging with a built-in mirror

• Doe-foot applicator for precise basecoat application

• Available in 24 intense, luminous shades

Available in 24 vibrant, longwear shades:

Powerful Pinks:  Azalea Grenadine, Hibiscus Pomegranate, Geranium Garnet

Resilient Roses:  Teaberry Cerise, Rosebud Crimson, Terra Cotta Apricot

Undeniable Mauves:  Thistle Nutmeg, Mulberry Ginger, Amethyst Henna

Perfect Plums: Auburn Mahogany, Merlot Russet, Persimmon French Roast

Impeccable Wines:  Grenadine, Pomegranate, Garnet

Confident Corals & Reds:  Cerise, Crimson, Apricot

Timeless Nudes:  Nutmeg, Ginger, Henna

Brazen Browns:  Mahogany, Russet, French Roast L’Oréal Paris Infallible Never Fail Lipcolour is available August 2007 at chain drug and mass market retail outlets at a suggested retail price of $11.99.