At-home Hair Color Service Launched By L'Oreal Paris

L’Oréal Paris Launches At-home Hair Color Service, Hair Color Concierge

Hair News: L'Oreal Launches Home Haircolor Concierge

Following unprecedented demand for hair colorants during COVID-19 quarantine, L’Oréal Paris has announced the launch of its new Haircolor Concierge service.

The service is a 24/7 hair color platform that allows consumers to text or video chat with a trained color professional seven days a week, as well as test out a new color with virtual try-on tools.

Maude Brunschwig, SVP, Marketing, L’Oréal Paris, said, “We are thrilled to introduce Haircolor Concierge and offer our consumers an on-demand hair color platform designed specifically to meet all their hair coloring needs – when and where they want it.”

Features include a live chat, appointment making system, virtual try-ons and diagnostic tools, Q&As and how tos, and trend articles.

The launch of the new service follows the huge surge in demand for at-home hair colouring during coronavirus lock down measures, with L’Oréal Paris reporting a 40 percent increase in hair color inquires to its Consumer Care Center over the past few months.

Brunschwig continued, “Haircolor Concierge combines innovative technology with the hair color expertise and knowledge that only L’Oréal has to inspire, educate and empower our consumers.

With more people coloring their hair at home than ever before, we want to be there for them every step of the way – because they’re worth it.”

More About L'Oréal S.A

L'Oréal S.A. is a French personal care company headquartered in Clichy, Haus-de-Seine with a registered office in Paris, France.  It's the world's largest cosmetics company and has developed activities in the field concentrating on hair color, skin care, sun protection, make-up, perfume, and hair care.

In 1909–1956 the first steps, constructing a model,  Eugene Paul Louise Schueller, a young French chemist of German descent, developed a hair dye formula called Oréale. 

Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. On 31 July 1919, Schueller registered his company, the Société Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France).

The guiding principles of the company, which eventually became L'Oréal, were research and innovation in the field of beauty. In 1920, the company employed three chemists.  By 1950, the team was 100 strong; by 1984 was 1,000 and is nearly 82,000 today.

L'Oréal got its start in the hair-color business, but the company soon branched out into other cleansing and beauty products.

L'Oréal currently markets over 500 brands and thousands of individual products in all sectors of the beauty business: hair color, permanents, hair styling, body and skincare, cleansers, makeup, and fragrance. The company's products are found in a wide variety of distribution channels, from hair salons and perfumeries to hyper - and supermarkets, health/beauty outlets, pharmacies and direct mail.