L'Oréal Professionnel Presents Texture Expert

L'Oréal Professionnel Presents Texture Expert

Top Industry Hairstylists, Beauty and Fashion Elite Unite to Celebrate the New Luxury Styling Offering

L'Oréal Professionnel and Artistic Partner Recine, joined together at the L'Oréal Institute for Professional Products in New York City to present Texture Expert -- a new premium luxury hair styling line -- to beauty industry guests and friends at an intimate cocktail party.

Inspired by Haute Couture fashion, Texture Expert embraces technical innovation, artistic inspiration and unique customization ultimately transforming specific hair textures through style.

With Texture Expert, styling expertise is elevated to a level of creativity and precision to provide tailored texture transformations.

During the cocktail party, high-fashion models, each with specifically transformed hair textures and dresses straight from Zac Posen's runway, demonstrated original Haute Couture inspired hair styles that were created by renowned session stylist, Recine.

Guests had the opportunity to mingle and interact with top industry hairstylists, influencers and L'Oréal Professionnel executives.

Texture Expert is now available for the first time in premiere US salons.

The night's esteemed guests included David Evangelista, Timothy Priano, Nathaniel Hawkins, Joel Warren, Edward Tricomi, Giannandrea, Gerald DeCock, Peter Butler and renowned photographer Sante D'Orazio.

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