New Archetypes of Beauty For Fall-Winter 2009-2010

New archetypes of beauty for the decade to come!

Standing at the threshold of political and ethical changes on this planet, we realize that creativity is the key to survival in all areas of our life, personal and professional, from brand identity to design. Beauty will originate in the recognition of our own uniqueness.

Since the Fall/Winter 2008/09 season, Trend Union has promoted the absolute power of creative product development and brand strategies in the beauty industry.

The Fall/Winter 2009-10 season will see this direction emphasized even further, announcing the rulership of anything special, rare, or even strange: the reign of eccentricity has come.

Eccentricity will mesmerize us into being ourselves no matter what, extracting our deepest taboos from the very depths of our intimacy, bringing our unexpected personalities, beauty rituals, bathroom closets and toiletry kits into the limelight.

Eccentricity will also push us to explore our craziest fantasies, to reinvent ourselves totally into the character of our choice, and choose products that reflect this completely new state of mind.

Entering 2010, we are finally turning the page of the twentieth century; our perception of beauty standards is about to change drastically: we will appreciate differently a beauty with a too large forehead or oversized hairdos, a too thin neck like a ballerina, manga lips or a cartoon nose.

Surprisingly, a new androgynous archetype will bring masculine active girls and beautiful groomed boys to the center of our attention.

Affirming our personality, we will embrace unexpected colors and incredible patterns as extraordinary tools of expression for our beauty looks, formulas, cosmetic packaging and store displays.

From nature's creations to digital beauties, from sexual to luxury personae, from historical to fantasy beings, Trend Union has identified twelve new archetypes of beauty looks and products for Fall/Winter 2009/10:

•RURAL ROMANTICS

•HALLUCINATING HYBRIDS

•MATERIAL GIRLS

•SEXUAL BOMB

•NATURAL FOLLIES

•ENCHANTED FAIRIES

•ARTISTIC INTUITIVES

•BALLERINA BEAUTY

•HISTORICAL VESTIGE

•ANDROGYNOUS ARCHETYPES

•ABSURD AVANTGARDISTS

•THEATRICAL ECCENTRICS

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Please follow us on Twitter at: https://Twitter.com/HairBoutique. I look forward to meeting new people from all walks of Twitter and learning from their Tweets.

Do you prefer to have a hairdresser trim your hair or do you do it yourself ?
	I turn the scissors over to my trusted hair pro.
	I never let anyone trim my hair but me or a trusted loved one.
	I mix it up. Part of the time I trim and part of the time my hair pro does it for me.
	I never get my hair trimmed.

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New Archetypes of Beauty For Fall-Winter 2009-2010

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