SOB Magazine Presents SOB Fashion Runway Where Color Of Fashion Lives

SOB MAGAZINE© Present SOB Fashion Runway© Where The Color Of Fashion Lives©

February 13, 2010 During The NBA All Star Weekend

**NEW YORK (SEPTEMBER 10TH, 2009)** In celebration of New York Fashion Week SOB (Shades of Black) proudly presents the SOB Fashion Runway which will debut at the Hotel Palomar Dallas during the NBA All Star Weekend.

(Image from SOB - Shades Of Black - All Rights Reserved).

As well, today marks the world premiere of the SOB website (www.sobmagazine.com), which is indicative of the striking beauty that color beholds and contributes to the fashion industry. SOB is a natural venue for hosting a ground-breaking event that embodies the progression of color in fashion.

In an industry where color has, unfortunately, taken a back seat, SOB Magazine will, not only, take absolute pleasure in introducing you to an industry that is colorful progressive, productive and unified but also raise the visibility by assisting in filling an obvious void of color in the fashion world.

Known predominantly as a "white" models industry, black, Asian, Ethiopian, even Hispanic models are glaringly absent on the catwalk. The diversity is missing and no one seems to care.

SOB Magazine not only cares, but desires to become the home for the world's most talented models, designers, stylists, photographers, videographers, make-up artists, agents, managers, publicists of color etc. to live, breathe and be valued for who they are and what they do; it is "Where the Color of Fashion Lives."

"Certainly a major factor long ignored during the world's most anticipated week of fashion, SOB welcomes those interested in color forward thinking" says SOB CEO Tonisha Johnson.

Additionally, when visiting the SOB website you will be given up-to-date calendar events, articles, fashion notable & celebrity interviews, image-galleries, bookmarking and social media tags are embedded throughout the site so that visitors can share SOB Magazine news and so much more. Everything related to fashion and the beauty of color can be found here.

Questions regarding designer entries ([email protected]) and call-for-models ([email protected]) please email one of the following or by calling 646.471.8233 (Option 5/Choice 3).

Hotel Palomar Dallas is the official 2010 host hotel. Contact the hotels reservation desk directly by calling 888.253.9030. Mention SOB.

For more Information, Press Inquiries and/or Questions contact:

CEO SOB

About SOB

SOB Magazine highlights models, designers and corporations all interested in color forward thinking. SOB Fashion Runway creates a platform of diverse opportunity for designers, models and industry leaders in beauty and fashion. The SOB Fashion Runway is annual during the NBA All Star Weekend. www.sobmagazine.com Where the Color of Fashion Lives.

About Hotel Palomar Dallas

Hotel Palomar Dallas, a Kimpton Hotel, centers itself between the vibrant, upscale Lakewood and Park Cities neighborhood, just moments from Southern Methodist University and a few short miles from the Dallas Convention Center. Surrounded by the best entertainment areas Dallas has to offer and the energy of downtown Dallas, the luxury Hotel Palomar artfully sets in motion a memorable stay for both business and leisure travelers. Stylish sophistication and artistic expression converge at Hotel Palomar Dallas, the city's playground for arts and entertainment.www.hotelpalomar-dallas.com