OPI Gets On Board with Beauty Bus Foundation

OPI Announces Beauty Bus Foundation 2010 Beauty Drive Sponsorship

OPI joins The Beauty Bus Foundation as Presenting Sponsor for the first annual Beauty Drive fundraising event on April 25, 2010, at The Mark for Events in Los Angeles.

Beauty Bus Foundation is a non-profit organization that provides free in-home beauty and grooming treatments to empower homebound, terminally and chronically ill people and their primary caregivers. The Beauty Drive will highlight beauty treatments from professional makeup artists, as well as manicurists from ROB|B – the nation’s first OPI Concept Salon.

“OPI is delighted to sponsor The Beauty Bus Foundation’s first Beauty Drive fundraiser,” remarks Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “I am a strong believer that nail lacquer color can change not only your look, but your outlook. Beauty Bus Foundation takes that concept to the next level and shows how a little bit of beauty can go a long way in brightening someone’s day.”

All proceeds raised by the event will go directly to support Beauty Bus Foundation. In addition to beauty treatments, the event will feature celebrity guest host Lisa Sigell (reporter, KCBS/KCAL), a silent auction, a hair show by Janine Jarman of BRAVO’s Shear Genius and an interactive gourmet brunch.

“We are thrilled to partner with OPI to present our first annual Beauty Drive,” says Beauty Bus Foundation President and Co-founder Alicia Marantz Liotta. “With the support of organizations like OPI that strive to blend beauty, community, charity and happiness, Beauty Bus Foundation is able to continue to bring smiles and solace to homebound, terminally and chronically ill people and their primary caregivers.”

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About OPI

OPI Products Inc., the world leader in professional nail care, is renowned for its range of innovative products, including its 200+ fashion-forward Nail Lacquer shades. OPI Nail Lacquers contain no DBP, Toluene, or Formaldehyde. For more information visit www.opi.com.

About Beauty Bus Foundation

The Beauty Bus Foundation is a non-profit organization dedicated to enhancing the quality of life for homebound, terminally and chronically ill people and their primary caregivers by bringing beauty into their lives. Beauty Bus Foundation provides in-home beauty and grooming treatments, free of charge, to empower their clients, help them maintain dignity and give them respite during a difficult time.

Services are focused on people with ALS (Lou Gehrig’s Disease), cancer, multiple sclerosis, muscular dystrophy, Parkinson’s disease, spinal cord injury, stroke, and their primary caregivers. Beauty Bus Foundation reaches out to compromised and isolated individuals and brings beauty into their lives. For more information please visit www.beautybus.org or call 310.287.1272.

More Information

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